1. Opt-ins that Inspire
When you’re creating an email opt-in, ask yourself three questions:
Who do I want to sign up for this email?
What does this person do?
What is this person struggling with?
As humans, we are always seeking to be heard and understood for who they are. If your opt-in does not answer these then you’re not going to resonate with anyone.
2. Setting an Intention
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